Performance
Web Performance Optimization for React & Next.js
Improve slow web applications before they cost you users, conversions, and search visibility. I help React and Next.js products load faster, feel smoother, and perform better across real devices.
Work directly with me. Clear scope before a quote. Reply within one working day.
A simple first step
Tell me about your product.
A few sentences are enough. Share what you want to build, who it is for, and any deadline. You don't need a finished specification.
- 01I reply within one working day.
- 02We clarify the first release, priorities, and any unknowns.
- 03You get a proposed scope and next step before committing to a build.
Free initial conversation · No obligation
Overview
Performance work is most effective when it targets real bottlenecks: bundle size, images, rendering behavior, data fetching, caching, and user-perceived speed.
Everything starts with measurement, using field data from real users alongside lab profiling — the two frequently disagree, and field data is the one that reflects your actual audience and their devices. Most sites have one or two dominant bottlenecks rather than a long tail of small ones, so finding them is worth more than applying a generic checklist.
The usual wins are unglamorous: shipping less JavaScript, serving appropriately sized modern images, fixing layout shift from unsized media, and removing render-blocking work from the critical path. Where the cause turns out to be backend latency or an N+1 query, I will say so rather than optimizing around it — that problem cannot be fixed in the frontend, and identifying it correctly is part of the audit. I also set up ongoing measurement where it is wanted, because performance regresses quietly across releases unless something is watching for it.
What I offer
- Core Web Vitals review and optimization
- Next.js rendering and caching improvements
- Image, font, and asset optimization
- Bundle analysis and code splitting
- React rendering and state update cleanup
Key deliverables
- A prioritized performance audit with the issues that matter most to real users
- Targeted improvements for loading speed, layout stability, responsiveness, and bundle weight
- Before-and-after notes that explain what changed and how to keep the app fast
How I approach it
- Measure the current experience with Lighthouse, browser tooling, and code inspection
- Fix the highest-impact bottlenecks in rendering, assets, data fetching, and bundles
- Re-test the changed pages and document practical maintenance guidance
Business outcomes
- Faster perceived loading for users on real devices and slower networks
- Improved Core Web Vitals signals for SEO, quality, and conversion confidence
- A clearer understanding of what was slowing the app down and how to avoid regression
Engagement options
- Focused performance audit and implementation sprint
- Core Web Vitals improvement for a high-value page or app flow
- Ongoing frontend optimization during a larger product build
Ideal for
- Sites with poor Lighthouse or Core Web Vitals scores
- SaaS apps that feel slow after adding features
- Marketing and portfolio sites that need better SEO performance
FAQs
- Can you improve Core Web Vitals?
- Yes. I identify the causes behind LCP, CLS, and INP issues and make targeted frontend and Next.js improvements.
- Will performance work change the design?
- Usually no. The goal is to preserve the experience while improving loading, rendering, and responsiveness.
- How do you find what is actually slow?
- By measuring before changing anything. That means field data from real users alongside lab profiling, because the two often disagree. Most sites have one or two dominant bottlenecks — usually payload size, images, or a render path — and fixing those beats a long list of micro-optimizations.
- What if my performance problem is in the backend, not the frontend?
- Then I will tell you that rather than optimizing around it. Slow API responses, missing database indexes, and N+1 queries all show up as frontend slowness but cannot be fixed in the frontend. Identifying the real cause is part of the audit.
- Will you need to change how the site is built?
- Sometimes, and I flag it before starting. Bundle size and image delivery improvements are usually contained. Moving rendering strategy, replacing a heavy dependency, or restructuring a data-fetching pattern are larger changes, and they get scoped separately so you can decide whether the gain justifies the work.
- Can you set up ongoing performance monitoring?
- Yes. Without monitoring, performance regresses quietly with the next few releases. I can set up field measurement and budgets so a regression is visible in CI or in your dashboard rather than discovered months later.
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